Making Of Ethical Sneaker – Part 1

“We don’t do high closs. We only do selfmade.”

Marc Solterbeck puts a lot of emphasis on this point. The reason: “It’s our friends and supporters who make our work for Ethletic even possible.”

Wolfgang Lohr is a musician, video expert, DJ. And Ethletic pal from Berlin. A vast pile of material from India, Sri Lanka and Pakistan arrived on his desk. He had the idea to produce a 10-piece video series titled “Making Of Ethical Sneaker in 10 Steps”.

For us, it is a heartfelt wish to show you who makes your sneaker, where, and how.

“We’ve come a long way …”, Take That were singing. That applies to us aswell. Winning the Fairtrade-Award 2016 feels like marking a watershed in a way.

We would like to celebrate this with this mini-series. And we want to thank the people who made this possible: YOU!

From today on, we will publish one part per week. First part: Organic Cotton from India.

We are more and more regarded as a real fashion label now by magazines and bloggers … an idea, that appeals to us, of course. Nevertheless, one thing will never be taking a backseat here: The people. The good feeling. That’s what we’re all about. For the people who make the sneakers. And the people who wear them.

#Whomademyclothes? #Whomademysneakers? – These questions will be asked over and over during the Fashion Revolution Day month in April. We know the answers. Precisely. And that’s what makes us proud.
Yours team Ethletic

Visit our Youtube-Channel for more videos.

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