ONE OF US – The “Man of the Year” on our team is Assad Bawja. Against the odds and notable resistance, Assad provided us with invaluable help in having Pakistan’s ...
COLLABORATION – and inspiration, along with concentrating collective strengths for a greater collective cause. We are therefore very pleased for the opportunity to introduce you today to Shehzil Malik, the ...
ONE OF US – Meet Bertrand Glosset, the globetrotting French cameraman who is with us on most of our trips to Pakistan.
Off to new shores: Clothes! November 1st 2016: We have arrived in Sialkot! This is where your sneakers are made. The first day has been quite strenuous, as usual, since ...
A Journey to the First Fairtrade Cooperative Fairtrade organic cotton from Pakistan is unprecedented. And Ethletic is right in the thick of it! You might remember that Ethletic boss Marc Solterbeck ...
Packaging Who would have thought that so many hand movements are necessary to produce one pair of sneakers! In the tenth and last part of our mini series you can ...
Shoe Vulcanisation Ethletic uses latex milk as glue. The procedure of combining all components with each other is called vulcanisation. It was discovered in 1839 by US chemist Charles Goodyear. ...
Foxing Tape Part 8 of our mini series – watch how skilled the workers in Pakistan fix the Foxing Tape to your sneakers.
Zulfiqar – he pulls the strings in Pakistan Warmhearted, with prudent ways he loves sweets, his tea break and is always very exact in what he does: Zulfiqar is Ethletics ...
The people who work for Ethletic aren’t numbers on a balance sheet or a cost factor for us. We know these people. We appreciate them and their skills, their commitment, ...