NEWS – Our collection meeting was all about which new Ethletic styles will we present next year. What technical innovations, improvements, and colors made the grade? Like always, we’re eager ...
Off to new shores: Clothes! November 1st 2016: We have arrived in Sialkot! This is where your sneakers are made. The first day has been quite strenuous, as usual, since ...
Packaging Who would have thought that so many hand movements are necessary to produce one pair of sneakers! In the tenth and last part of our mini series you can ...
Shoe Vulcanisation Ethletic uses latex milk as glue. The procedure of combining all components with each other is called vulcanisation. It was discovered in 1839 by US chemist Charles Goodyear. ...
Natural Rubber In the forth part of our mini-series you can see how the natural rubber for our shoes is made. Ethletic is using the natural resource “Hevea Brasialiensis” from ...
Zulfiqar – he pulls the strings in Pakistan Warmhearted, with prudent ways he loves sweets, his tea break and is always very exact in what he does: Zulfiqar is Ethletics ...
Cutting Canvas In the second part of our mini series you can see how the cotton canvas is cut into the pieces that will later form your Ethletic sneaker. The ...
“We don’t do high closs. We only do selfmade.” Marc Solterbeck puts a lot of emphasis on this point. The reason: “It’s our friends and supporters who make our work ...
The people who work for Ethletic aren’t numbers on a balance sheet or a cost factor for us. We know these people. We appreciate them and their skills, their commitment, ...
