Who made my Sneaker

COMMITTED TO FAIRTRADE

COMMITTED TO FAIRTRADE

ONE OF US – The “Man of the Year” on our team is Assad Bawja. Against the odds and notable resistance, Assad provided us with invaluable help in having Pakistan’s ...
A “Limited Edition” without borders

A “Limited Edition” without borders

ETHLETIC LIMITED EDITION – Shoe designs that tell a story: Soon we will be able to present such special sneakers to you in an Ethletic limited-edition. Designer Johanna Balzer explains ...
Pakistan Diary: On the Road

Pakistan Diary: On the Road

Off to new shores: Clothes! November 1st 2016: We have arrived in Sialkot! This is where your sneakers are made. The first day has been quite strenuous, as usual, since ...
First Fairtrade Cooperative of Pakistan

First Fairtrade Cooperative of Pakistan

A Journey to the First Fairtrade Cooperative Fairtrade organic cotton from Pakistan is unprecedented. And Ethletic is right in the thick of it! You might remember that Ethletic boss Marc Solterbeck ...

Making Of Ethical Sneaker, Part 10

Packaging Who would have thought that so many hand movements are necessary to produce one pair of sneakers! In the tenth and last part of our mini series you can ...

Making Of Ethical Sneaker, Part 9

Shoe Vulcanisation Ethletic uses latex milk as glue. The procedure of combining all components with each other is called vulcanisation. It was discovered in 1839 by US chemist Charles Goodyear. ...

Making of Ethical Sneaker, Part 4

Natural Rubber In the forth part of our mini-series you can see how the natural rubber for our shoes is made. Ethletic is using the natural resource “Hevea Brasialiensis” from ...
Meet the team – #2

Meet the team – #2

Zulfiqar – he pulls the strings in Pakistan Warmhearted, with prudent ways he loves sweets, his tea break and is always very exact in what he does: Zulfiqar is Ethletics ...

Making Of Ethical Sneaker, Part 2

Cutting Canvas In the second part of our mini series you can see how the cotton canvas is cut into the pieces that will later form your Ethletic sneaker. The ...