LIABILITY

By accessing our website, you agree that all matters relating to access and use are exclusively subject to German law. We expressly point out that the use of our website is at your own risk.

We assume no liability for damages arising directly or indirectly from the use of information provided. Any liability for loss of profit, business interruption, loss of programs or other data in your information systems is also excluded.

We always strive to provide up-to-date and error-free content, but we exclude any warranty for the accuracy and completeness of the content. We are not obliged to update the content, but we are entitled at any time to change or remove content without notice.

COPYRIGHT

All content on this website – in particular texts, images, graphics, logos, product photos and the layout – is protected by copyright and is the property of Brands Fashion GmbH or the respective rights holders.

Duplication, editing, distribution or any kind of use outside the limits of copyright law requires the prior written consent of Brands Fashion GmbH. Downloads and copies of this site are only permitted for private, non-commercial use.

Insofar as the content on this page was not created by the operator, the copyrights of third parties are observed. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. Upon becoming aware of legal violations, we will remove such content immediately.

All mentioned brands and trademarks are the property of their respective owners.

PRIVACY POLICY

1) INTRODUCTION AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when you use our online shop. Personal data is any data with which you can be personally identified.

1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Brands Fashion GmbH, Müllerstraße 11, 21244 Buchholz, Germany, Tel: 041819422214, Fax: 041819422500, E-mail: info@brands-fashion.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be reached as follows: Dipl.-Kfm. Marc Althaus, Frapanweg 22, 22589 Hamburg, Germany, Phone: 040-6963 5393-0, Fax: 040-69635393-1, Email: kontakt@dsextern.de

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called server log files). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)


The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No transfer or other use of the data takes place. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string 'https://' and the lock symbol in your browser line.

3) SHOPIFY – SHOP OPERATION AND ORDER PROCESSING

Our online shop is operated on the Shopify platform. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Victoria Road, Dublin 2, Ireland. Shopify processes data on our behalf, including in the USA. Shopify is certified under the EU-US Data Privacy Framework, which ensures an adequate level of data protection. We have concluded a data processing agreement (DPA) with Shopify in accordance with Art. 28 GDPR. Shopify processes your data exclusively according to our instructions and not for its own purposes. The legal basis for the processing is Art. 6 para. 1 lit. b GDPR (performance of contract) and Art. 6 para. 1 lit. f GDPR (legitimate interest in secure and efficient shop operation). Further information on data protection at Shopify can be found at: https://www.shopify.com/legal/privacy

4) COOKIES AND CONSENT MANAGEMENT (PANDECTES)

We use cookies and similar technologies on our website. Cookies are small text files that are stored on your device. The management of your cookie consent is done via the Consent Management Tool Pandectes GDPR Compliance (Pandectes PC, Greece). When you first visit our website, a cookie banner will be displayed, through which you can give or deny your consent for the different cookie categories.

We use the following cookie categories:

  • Necessary cookies (always active): These cookies are technically necessary for the operation of the shop. They enable basic functions such as shopping cart, security and session management. Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest.
  • Analysis cookies (only with your consent): These cookies help us to understand how visitors use our shop. All information is collected anonymously. Legal basis: Art. 6 para. 1 lit. a GDPR.
  • Marketing cookies (only with your consent): These cookies are used to show you relevant advertising on our website and other platforms. Legal basis: Art. 6 para. 1 lit. a GDPR.
  • Preference cookies (only with your consent): These cookies store your settings such as preferred language or region. Legal basis: Art. 6 para. 1 lit. a GDPR.


You can revoke or adjust your consent at any time via the 'Cookie Settings' link in the footer of our website. You can also set your browser to generally refuse cookies. Please note that if you do not accept cookies, the functionality of our website may be limited.

5) GOOGLE TAG MANAGER

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to manage website tags via an interface. The Tag Manager itself works without cookies and does not process any personal data. However, it ensures the triggering of other tags that may collect data themselves. The Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains for all tracking tags that are implemented with the Google Tag Manager. Further information: https://marketingplatform.google.com/about/analytics/tag-manager/

6) GOOGLE ANALYTICS AND GOOGLE CONSENT MODE V2

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to analyze user behavior in our shop. The use of Google Analytics only takes place after your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, no analytics data will be transmitted to Google. We have implemented Google Consent Mode v2. This ensures that Google's tracking technologies are only fully activated when you have given your consent. Data may be transferred to the USA. Google Ireland Limited is certified under the EU-US Data Privacy Framework. You can revoke your consent at any time via our cookie settings. Further information: https://policies.google.com/privacy

7) GOOGLE ADS

We use Google Ads from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to display online advertisements and measure conversions. The use is exclusively after your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, no conversion tracking will be activated. Data may be transferred to the USA. Google Ireland Limited is certified under the EU-US Data Privacy Framework. You can revoke your consent at any time via our cookie settings.

8) META ADS (FACEBOOK/INSTAGRAM PIXEL)

We use the Meta Pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. The Meta Pixel enables us to measure the effectiveness of advertisements on Facebook and Instagram and to show you relevant advertising. The use is exclusively after your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, no pixel will be loaded and no data will be transmitted to Meta. Data may be transferred to the USA. Meta Platforms Ireland Limited is certified under the EU-US Data Privacy Framework. You can revoke your consent at any time via our cookie settings. Further information: https://www.facebook.com/privacy/explanation

9) BREVO (EMAIL MARKETING AND NEWSLETTER)

For sending newsletters and email marketing campaigns, we use the service Brevo (formerly Sendinblue) from Brevo SAS, 7 rue de Madrid, 75008 Paris, France. If you subscribe to our newsletter, the data you provide (in particular your email address) will be transmitted to Brevo and stored there. Registration for the newsletter takes place via the so-called double opt-in procedure, i.e. after registration you will receive an email in which you must confirm your registration. The legal basis for the processing is your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can unsubscribe from the newsletter at any time and thus revoke your consent. We have concluded a data processing agreement with Brevo in accordance with Art. 28 GDPR. Further information: https://www.brevo.com/de/legal/privacypolicy/

10) 17TRACK – SHIPMENT TRACKING

To provide shipment tracking, we use the service 17track (YDH Tech Co., Ltd., Hong Kong). If you use shipment tracking, your tracking number will be transmitted to 17track to retrieve the current delivery status. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (performance of contract) and our legitimate interest in a transparent shipping process in accordance with Art. 6 para. 1 lit. f GDPR. No personal data beyond the tracking number is transmitted. Further information: https://www.17track.net/de/policy

11) PAYMENT SERVICE PROVIDERS

We use the following payment service providers for payment processing. Your payment data will be passed on in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract.

Shopify Payments / Credit Card:

Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Victoria Road, Dublin 2, Ireland. Credit card data is transmitted directly and encrypted to the payment processor. We do not store full credit card data.

PayPal:

PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg. If you select PayPal, you will be redirected to the PayPal website for payment. PayPal's privacy policy applies: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Klarna:

Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden. If you select Klarna, your data will be transmitted to Klarna for credit assessment and payment processing. Further information: https://www.klarna.com/de/datenschutz/

12) TRANSFER OF PERSONAL DATA TO SHIPPING SERVICE PROVIDERS

DHL: Deutsche Post AG / DHL Paket GmbH, Charles-de-Gaulle-Straße 20, 53113 Bonn. We pass on your email address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your explicit consent for this in the order process. Otherwise, for the purpose of delivery, in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to the provider. Consent can be revoked at any time with effect for the future.

13) CONTACTING US

When contacting us (e.g. via contact form or email), personal data is processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Customer inquiries can be sent to service@ethletic.com. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been finally clarified and provided that there are no legal retention obligations to the contrary.

14) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website. You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deleting your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we no longer have a legitimate interest in further storage.

15) DATA PROCESSING FOR ORDER PROCESSING

Insofar as it is necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data you provided when ordering in order to personally inform you within the framework of our legal information obligations in accordance with Art. 6 para. 1 lit. c GDPR.

16) RIGHTS OF THE DATA SUBJECT

16.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) with regard to the processing of your personal data by the controller, whereby reference is made to the legal basis cited for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR
  • Right to rectification in accordance with Art. 16 GDPR
  • Right to erasure in accordance with Art. 17 GDPR
  • Right to restriction of processing in accordance with Art. 18 GDPR
  • Right to notification in accordance with Art. 19 GDPR
  • Right to data portability in accordance with Art. 20 GDPR
  • Right to withdraw granted consents in accordance with Art. 7 para. 3 GDPR
  • Right to lodge a complaint in accordance with Art. 77 GDPR


Competent supervisory authority: The Hamburg Commissioner for Data Protection and Freedom of Information, Ludwig-Erhard-Str. 22, 20459 Hamburg.

16.2 RIGHT TO OBJECT

If we process your personal data on the basis of our overriding legitimate interest within the framework of a balancing of interests, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. You can exercise the objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

17) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if applicable - additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer necessary for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 Para. 2 GDPR.

Unless otherwise specified in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.


Status: June 2026