This is our
story.
Ethical thinking, planning, and acting is the DNA of ethletic.
Fair. Vegan. Sustainable. — Since the world's first fair football.
It all started with a ball — the world's first fairly produced football. FSC® certified. Made in Pakistan.
🌍 World PremierePremium payments for football stitchers in the first factory in Pakistan.
Together with Talon Sports: first worker welfare within a production facility. Bonus premiums. Democratic co-determination.
🤝 First of its kindFirst supply chain for fair trade cotton and natural rubber — specifically designed for sneakers.
Ethletic pays premiums to all employees of the Fairtrade Welfare Society of Talon Sports.
First sneaker brand worldwide with the Fairtrade certificate for cotton. The first Fairtrade sneaker is approved.
🏆 World Premiere Fairtrade Sneaker
From Brighton (UK) to Lübeck (D). From here, the brand is expanded, and new styles and models are developed.
Ballerinas, slippers, house shoes, flip-flops — Ethletic becomes Europe's provider with the largest variety of sustainable shoes.
First shoe manufacturer in the world to win the Fairtrade Award in the manufacturer category.
🏆 Fairtrade Award — Manufacturer Category
On Ethletic's initiative: first Fairtrade cotton cooperative in Pakistan. New standards for fair trade in the country.
Ethletic modernizes its logo and expands its range of vulcanized canvas sneakers.
Repair instead of throwing away — Ethletic subsidizes the repair of old sneakers at the startup Sneaker Rescue.
Customers can send a personal tip directly from the shop to the stitchers in Pakistan. 100% arrives.
🧡 World novelty in the textile industry
The HIRO II prevails against Nike, Adidas & Co and wins the Vegan Fashion Award 2021.
🏆 PETA Vegan Fashion Award 2021
First sneaker manufacturer worldwide to disclose the complete supply chain. Every step traceable via QR code.
🌍 First transparent sneaker supply chain
The first sneakers made from completely recycled material. JESSE and CARL are made entirely from recycled material and can be recycled again at the end of their life.
♻️ First 100% recycled sneakersNot just a sneaker — an icon.
The Ethletic team had a vision: to create a sneaker that not only looks stylish but also has a real impact.
Sustainability and style belong together. Fashion can be more than just a snapshot.
Peace out — Your Jesse
The world's first fair football.
James Lloyd and Dr. Martin Kunz launched the world's first fairly produced footballs in 1998 — a pioneering achievement in an industry widely known for child labor and inhumane conditions.
Ethletic sneakers don't start in an air-conditioned office. They start in a production hall in Pakistan.
Women make decisions autonomously.
Since 2002, the workforce has decided for themselves which projects the welfare premiums will be used for — schooling, pensions, health care, microcredits.
Send a personal tip directly from the shop — 100% arrives. A world first in the apparel industry.
Pioneering work that is recognized.
The Fair Family includes animal rights activists, athletes, artists, and bloggers — united by the eco-fair idea.
Ground contact. Performance. Responsibility.
The skater community has discovered Ethletic — sustainable materials, real ground contact, and a growing awareness of environmental responsibility make Ethletic the first choice.
Become part of the Fair Family.
Wear a shoe with a story — and write your own.